The learning center is designed to help you get the most out of Handymailer and email marketing. Read articles on the best practices of email marketing. Become an expert email marketer yourself by following these actionable tips and advice on everything from creating a subject line, to testing and measuring success.


Permission Email Marketing: Single vs. Double Opt-In
The best and most profitable way you can use Email Marketing is to develop personal one-on-one relationships with your clients and prospects. These personal relationships are the key to the long-term success of your business...


Eight Easy Ways to Improve Email Deliverability
For those who take care of email delivery in-house, some basic tips that highlight the issues for you to go off and explore further on your own.


Send Eye-Catching HTML Web Pages by Email
A few years ago, email programs didn't support HTML (the standard for formatting text on the Internet, and the most widely used medium to create web pages). If you wanted to send an email message, you were limited to plain text and only one font type...


Five Keys to E-mail Marketing Success
The cost of starting and executing an email campaign is relatively low compared to any other direct marketing methods. Hence, many companies are quickly adopting permission email...


14 Quick Tips on How To Reduce Email Bounces
If you are an active email marketer, managing and reducing your email bounces has never been more critical. Actively managing your bounces can reduce your email delivery costs and increase conversions/transactions - improving the ROI of your email campaigns...


The Wrong Email Format Can Destroy Your Offer
Which email format is more effective to use, Text or HTML?A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format...


To Spam or Not to Spam - You Know the Answer
When you send Unsolicited Commercial E-mail (UCE) to one recipient or to many, that e-mail is considered spam. Internet Service Providers (ISPs) complain that some UCE overloads and sometimes short down servers...


28 Ways to Build Permission-Based Email Lists
Developing a cost-effective email list poses a challenge for all email marketers. Because email addresses change at a rate of 30 percent or more on most lists, marketers must adopt an aggressive approach to expand their list and yield a significant return on investment...


Building a Successful Email Newsletter
Thinking about starting your own email newsletter? It's not as easy as it sounds, that is, if you want to do it successfully. Here are 10 tips for making it work...


Does Your Email Look Like Junk Email?
How to make sure your subject line and opening copy for your permission-based emails do not come off as spam...


4 Ways You Can Build Stronger Email Relationships With Your Customers
Aside from the emails you receive from coworkers, family and friends, there are two distinct categories of mail in your inbox - spam and relationship-based email. Let's focus on that relationship-based half...


Harness the sales power of e-mail
That's about all you need to send 1,000 highly personalized e-mail messages to specially selected customers. And that's both the good news and the bad...


Why free e-mail marketing can cost you
You're not a professional spammer. You run a legitimate, upstanding business and you've chosen to reach people online through e-mail newsletters...


10 rules for successful permission-based e-mail marketing
Attention, online marketers. Do your part and adhere to these rules...


Why Opt-In Just Doesn't Matter
The good news is that when consumers can decide for themselves what that constitutes spam, and have effective tools for eradicating it, we can finally stop worrying about issues such as opt-in, privacy and legislation...


Using Email Newsletters as Sales Tools
Email newsletters present the enormous opportunity of being able to deliver your message on a regular basis at a very low cost to people who have demonstrated an interest in your product. The big challenge in distributing an email newsletter is generating content that will motivate prospects to open, read, and respond to your newsletter.


12 Tips for Successful Opt-in Email Newsletters
An article primarily directed at those new to e-newsletters. The 12 tips cover basic subscription and list management practices...


Email Marketing: The First 48 Hours Are Critical
The next time you broadcast a permission-based email to your customers, members or newsletter subscribers, monitor your response for the next 48 hours. That's when the vast majority? 0f those who would open your message will actually open it, according to the results of our recent study. What's more, 95% of people who read your message do so within six days of your mailing...


Six Email Marketing Reminders
When you're in the campaign trenches and knee-deep in metrics reports, it's easy to lose sight of some broader issues concerning your approach to email marketing. Here are some reminders to help you step back and reevaluate your efforts...


Email List Management
Your company's email list is one of the most valuable assets that you possess. This article describes many of the things that need to be done (or NOT done) to protect and cultivate this important resource...


B2B Email Marketing Rules
These ten rules are a must read for you *before* you click 'Send' on your next business to business campaign...


Effective Use of Email Marketing Personalization
When done correctly, personalization can be a powerful way to reinforce the bond between your brand and your customer. However, poorly personalized messages can just as quickly sever that connection that you have worked so hard to establish. This article describes some of the techniques for using personalization in an effective way...


Combining Email Marketing with Web Marketing
For the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these "hand-raisers" to give you the permission to market to them in the first place? Here are some online marketing techniques that combine well with email marketing...